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Customer Message Management: Taking Brand Messages to the Street Level - Webinar Video 

Your Price (Non-Member): $65.00
AEM Member Price:  $35.00


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Product Description

Presenter: Tim Riesterer
Date: Tuesday, June 30, 2009
Time: 10:30 - 11:30 a.m. CDT

You’ve spent a lot of time and money to create your company’s brand message.  Now what?  How are you going to translate the 30,000-foot brand message into something that resonates at the 3.0-foot level -- the distance between your sales people and your customer? What’s needed is a systematic approach for developing messages and tools that sales people will actually use to deliver your brand more consistently at the all-important point of sales interaction.  In this presentation, Tim Riesterer will provide a disciplined process that starts and ends with the customer, is synchronized to the customer buying process, and produces messages that can be used consistently and powerfully in customer conversations.

View a segment of this webinar.

If you have any questions regarding this webinar video, please contact Becky Brath at 414-298-4162, or e-mail her at

Video Viewing System Requirements:
Required: Flash Player

Please note: You have 5 days from the day of purchase to view this video! For example, if you purchased this video on June 1, you would have from June 1 through the end of the day on June 5 (11:59 p.m. CT) to view the video. We encourage you to invite others in your company to view the program in order to achieve maximum value. Once the viewing time has elapsed, you will no longer have access to the video viewing page.

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