Date: Tuesday, June 30, 2009
Time: 10:30 - 11:30 a.m. CDT
Registration is closed!
 
You’ve spent a lot of time and money to create your company’s brand message.  Now what?  How are you going to translate the 30,000-foot brand message into something that resonates at the 3.0-foot level -- the distance between your sales people and your customer? What’s needed is a systematic approach for developing messages and tools that sales people will actually use to deliver your brand more consistently at the all-important point of sales interaction.  In this presentation, Tim Riesterer will provide a disciplined process that starts and ends with the customer, is synchronized to the customer buying process, and produces messages that can be used consistently and powerfully in customer conversations.  

If you have any questions regarding this webinar, please contact Danielle Krenz at 414-298-4162, or e-mail her at dkrenz@aem.org.

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PC-based attendees
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Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer